Regency Mail Order was based out of Niagra Falls, NY and was just one of countless mail order trick 'n gag providers who advertised their cheap, funny wares in comic books throughout the 60's and 70's. Sure, they had the same x-ray spex and joy buzzer stuff as nearly all the other guys, but if I had to pick which company had some of the best ad art, I'd definitely place Regency up near the top-- especially when you blow up their tiny ads about 600+% as I have done with today's post scans-- you'll see these minuscule works of art take on a whole new light.
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