Jollibee Classic Burger Steak campaign featuring Anne Curtis leaps from “viral” to “award-winning”

Jollibee Classic Burger Steak campaign featuring Anne Curtis leaps from “viral” to “award-winning”

The country’s #1 fast-food chain—and 2017’s digital engagement leader across quick-service restaurants—Jollibee adds to its collection of entertaining, imaginative and shareable online videos with its latest Burger Steak ad featuring the multi-faceted, fun-loving Anne Curtis.

The previous video, released late last year, gave viewers a glimpse of how a creative team brainstorms for a potentially viral ad, bringing together Anne Curtis’ wacky self, local pop-culture references and the 1970’s song hit “Loving You” to humorously promote the product.

This fresh new video takes us behind-the-scenes once again with the same creative professionals, who take their brainstorming session to the next level to give justice to the product’s winning recipe. Pitching fun, exciting and award-worthy ideas left and right and bringing to life Queen of Pop Sarah Geronimo’s “Tala” anthem, the team envisions Anne Curtis donning a Maria Clara-esque persona, an Amazon Warrior and a Space Adventurer. The team’s outrageously creative process aims to take that leap from a viral video to an award-winning ad, with each scene showing why Jollibee Burger Steak is delicious and well-loved.

Watch the side-splitting clip here:

The video highlights Jollibee Classic Burger Steak as a winning ulam, offering beefy-saucy linamnam goodness with its 100% beefy patty and flavourful mushroom gravy. Visit your nearest Jollibee branch and enjoy a delicious Burger Steak with steamed white rice for only P50.00*, available for dine-in, take-out, delivery and drive-thru transactions. For more information on your Jolly favorites, like Jollibee Philippines’ Facebook page and follow @Jollibee on Twitter and Instagram.

*Prices may vary across different locations.